Sports Business Training
Module #1: Sports Ticket Sales
- How to sell more products, services, and even yourself
- How to create an experience “street to seat” beyond just a sale for someone
- What questions you should be asking the customer in order to be most effective
- The keys to closing a sale and why this is still relevant
- What creative ideas and methods people use to set themselves apart
Module #2: Sports Sponsorship
- Why the consultative sales approach is here to stay
- Why not all prospects are equal
- Why secondary research is becoming a commodity
- How creativity can be your key differentiator
Module #3: Sports Marketing
- How to build buzz by leveraging influencers and fan generated content
- Sports Marketing + Charity + Brands = Community ROI
- Why the best marketers are great listeners
Module #4: Sports Media and Broadcasting
- The Best Routes to get into Sports PR
- How Public Relations 1.0 + 2.0 = CHANGE
- How working in radio can help you land a job on TV with ESPN
Module #5: Social Media in Sports
- How football clubs evolve from using social media as a way to analyze the online
behavior of the fans to a business tool itself - Learn about the next big trend in social media you need to pay attention to
- How to monetize your efforts on social media and why not everything should be
monetized
Module #6: How to get a job in Sports
- The BIG MISTAKE most job seekers make when trying to land a job in sports
- The 3X Personal Formula to connect with powerful Sportsbiz decision makers
- How to leverage Twitter, Facebook, LinkedIn to create an impactful Personal Brand
- Become the Authority in a Sports Niche with your Blog (even if you are jobless)
Module #7: Athlete Branding
- The value of personal branding for amateur and professional athletes
- The risks & rewards with athletes using social media
- How to build a loyal fan base in good and bad times
Sports Business Resources
Sports Job Guide – Land Your Dream Job In Sports (PDF)
The sports industry is one of the most competitive professional fields to break into. In order to get your foot in the door, you need to stand out from the crowd. Inside the Sports Job Guide you will get the following:
- Get access to the top sports job boards
- Receive advice from top sports business professionals
- Learn how to land your dream job in sports
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